In a groundbreaking move that’s making waves across both the sports and tech communities, five-star offensive tackle Felix Ojo has officially committed to Texas Tech, signing a record-setting, fully guaranteed $5.1 million Name, Image, and Likeness (NIL) deal. Ojo, a 6-foot-7, 285-pound standout from Mansfield, Texas, is ranked No. 20 in the 2026 ESPN 300 and is considered one of the top offensive tackle prospects in the nation.

Ojo’s commitment marks a new era for college football, as Texas Tech leverages the recently approved federal settlement allowing direct athlete compensation. The deal, brokered by agent Derrick Shelby of Prestige Management, is believed to be one of the largest guaranteed revenue-share agreements in college football history. It rivals the lucrative package secured by top-ranked 2026 offensive tackle Jackson Cantwell with Miami earlier this year.

The Red Raiders’ aggressive approach to recruiting and NIL deals is paying off. Ojo’s addition is the highest-ranked for Texas Tech since ESPN began tracking high school prospects in 2006. The program has also made headlines for its significant investments in transfer talent and other high-profile NIL deals, including a $1 million+ contract for softball phenom NiJaree Canady.

Ojo chose Texas Tech over powerhouse programs like Florida, Michigan, Ohio State, and Texas, following a series of official visits. His decision is seen as a major win for head coach Joey McGuire and positions the Red Raiders as a rising force in college football’s new NIL-driven landscape.

For tech enthusiasts, this story highlights the growing intersection of technology, sports, and business. The NIL era is transforming how athletes are recruited, compensated, and marketed, with data-driven strategies and digital platforms playing a central role.

Stay tuned as Felix Ojo prepares to make his mark in Lubbock, both on the field and in the evolving world of college sports business.